The Startup Guide You'll Want to Read.

Riding the Unicorn

Wiley has confirmed publication of this book in November 2025.
It is now available for pre-order.Because you shouldn't need an MBA or trust fund to start a business.

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Whether you're pondering a wild idea, looking to level up your side hustle, or refining your business, Riding the Unicorn is for you

Your step-by-step guide to go from idea to IPO

Exclusive Interviews

Riding the Unicorn distills the wisdom of of Australia and New Zealand's most successful founders and CEOs, including:👉Tim Fung, CEO & co-founder of Airtasker👉Alexis Souloupoulos, co-founder of Mad Paws👉 Wengie, 13.3M YouTube subscribers and cofounder of Nyan Heroes ($13M raise on $200M valuation)👉Lachlan McKnight, CEO & founder of LegalVision👉Pasha Rayan, Founder of the Year (2022), CTO & co-founder of Forage👉Jenna Leo, CEO and co-founder of Like Family👉 Hayden Smith, CTO & co-founder at Pearler👉 Nellie McQuinn, Moonbug Entertainment👉 Nick Whitehouse, founder of McCarthyFinch

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By the end of this book, you'll have discovered:💸 Where to Find the Right Funding...and Co-Founders⚒️ How to put the ‘M’ in ‘Minimum Viable Product’⚡ How to Get Profitable🔎 How to Find Your Product-Market Fit🤝 How to Let Your Network Build Your Startup🤔 How to Make Mistakes🏆 How to Plan for a Perfect Exit

What Our Readers Say

"Fun, insightful and beautifully written, Riding the Unicorn is brimming with optimism about Australia’s dynamic startup landscape. Packed with stories and lessons from Australia’s most well-known startups (and many others), this book is a must-read for Aussie founders, business leaders and capital allocators."
- Tom O'Neill, Founder, Vale
"Like its title, Riding the Unicorn is a rare breed. It's a time-travelling journey through startup history, from solving problems no asked to be solved, to why we should be obsessing over customers who know more than we do. This book is a masterclass in getting out of your own way, especially if you are chasing the unicorn, and it leaves you wondering, are the real unicorns the companies and their celebrated success or the quirky geniuses behind them?"
- Jodie Siggers, Program Manager of the Bond University Transformer Program
"Perfect fuel for a hungry, hungry founder."
- Nina Juhl, Senior Manager (Curiosity) at UNSW Founders
"From children's books to 80's music to biblical character analogies, this book was informative and relatable. If you want to know more about the world of entrepreneurship while reminiscing past trends, this book is for you."
- Kai Man Yuen, Organisational and Program Lead at Incubate
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What kind of startup founder are you? Take our quiz to find out!

Written by Thomas Derricott and Wenee Yap

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